What does MarqIQ do?
MarqIQ captures the true source of every lead and writes it onto the contact record inside your CRM. It creates the UTM tracking properties in HubSpot or Marketo, adds them as hidden fields on your forms, builds the native workflow that locks in First Touch so a later visit cannot overwrite it, and reports attribution across the full customer journey.
How is MarqIQ different from Google Analytics?
Google Analytics reports on sessions. It cannot tell your sales team that the lead they are calling arrived from a LinkedIn ad in March, because that fact never reaches the CRM. MarqIQ writes First Touch and Most Recent attribution onto the contact record itself, so the source travels with the person through to closed-won and can be reported against pipeline.
Which tools does MarqIQ integrate with?
Twenty-one integrations across CRM (HubSpot, Salesforce, Zoho, Pipedrive, Microsoft Dynamics), marketing automation (Marketo, Pardot, Mailchimp, Salesforce Marketing Cloud, Adobe Campaign, Adobe Journey Optimizer), advertising (Google Ads, Meta Ads, LinkedIn Ads), analytics (Google Analytics 4), warehouses (Snowflake, BigQuery, custom APIs) and web tracking through Google Tag Manager.
Does setting up MarqIQ need a developer?
No. The tracking tag deploys into your own Google Tag Manager workspace in one click. It arrives unpublished, so you can preview it and publish it on your own schedule. The CRM properties, hidden form fields and first-touch workflow are all created for you through each tool’s own API.
What attribution models does MarqIQ support?
Four: first touch, last touch, linear and time decay. Each one works from the first and the last source recorded when someone fills in a form, and counts leads, not revenue. The Influence report additionally surfaces analyst, press and community touches that generic UTM tools discard.
Does MarqIQ send reports on its own?
Yes, through agents. The Monday Brief says what was created, won and lost last week, what moved, how the quarter is pacing against your target, the risks, and three grounded things to do. Alerts on history check the figures MarqIQ keeps every morning and send one message only on a day a rule fires — MQLs down a third week, open pipeline down by a third, no deal won for two weeks, a sync that stopped. The Pipeline Inspector lists the open deals that need a look, per rep, with a table for managers. Each runs on the schedule you set, or any time with Run now, and reaches the people you name by email — from a no-reply address, with a one-click unsubscribe — and in an inbox inside MarqIQ — and in Slack: connect your workspace once, pick a public channel per agent, and each person can have their own copy as a DM.
Can MarqIQ track whether AI assistants mention our brand?
Yes. AI Answer Visibility runs your tracked buyer questions against ChatGPT, Gemini, Perplexity and Claude using API keys you connect, then scores how often the answers name your brand, the sentiment of those mentions, your share of voice against competitors, and which sources the engines cite.