Guides
Written by the people who build MarqIQ and who spent years doing this work by hand inside HubSpot, Marketo and Salesforce. Each one opens with the answer. The detail is underneath for whoever has to implement it.
Marketing operations
Hidden UTM fields in HubSpot keep the latest value, not the first. Here is the two-property setup and the workflow that locks first touch, and how MarqIQ builds it for you.
Read the guideMarketing leadership
Analyst and press referrals land in analytics as generic "referral" and in the CRM as nothing at all. How to classify them, carry them to the contact record and report pipeline against them.
Read the guideRevenue operations
Direct is not a channel. It is the label for a visit that lost its source. The six causes we see most often, in the order worth fixing them.
Read the guideMarketing and product leadership
A working method for AI answer visibility: which questions to track, how to score mentions and share of voice, and the measurement mistakes that make the number meaningless.
Read the guideMarketing operations and demand generation
Visits sent by AI assistants arrive as plain referral, or as nothing. How to give them their own channel, carry it to the contact record, and report pipeline against it, with the limits stated.
Read the guideRevOps and engineering leads
Where attribution data lives decides who can use it. A plain comparison of web analytics, CRM-native reports, warehouse attribution platforms and writing the source onto the contact.
Read the guideEngineering and marketing operations
What a source-tracking tag should do, what to check before you publish it, and how MarqIQ deploys one into your own GTM container for review.
Read the guide