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How MarqIQ counts things
The definition behind every number, in the words of the engine that computes it — so you can defend a figure when your CFO asks where it came from.
Understand
What it means and how it is worked out.
- How a proposed lead score is testedYou say this score would have caught 80% of buyers. Tested how?
- How a stage win rate and a slip are measuredWhich deals went into that stage's win rate, and why is only one owner named?
- How a win rate is countedWhich deals are in a win rate, and what is the number beside it resting on?
- How are email rates calculated?Is this open rate out of sent or delivered, and does one person opening five times count five times?
- What counts as a change to a field?You say this field was overwritten 400 times. Overwritten by what, and does re-saving count?
- What counts as a filled fieldMy tool shows the word "null" in a field — does MarqIQ count that as filled?
- What counts as a first touch?If someone visits twice before filling in a form, which visit is the first touch?
- What counts as a junk form fill?You have called 300 of my leads junk. On what basis — and could you be wrong?
- What counts as a won deal or a customer?Which of my stages and lifecycle values does MarqIQ treat as a customer?
- What counts as reaching a funnel stage?Someone skipped MQL and went straight to opportunity. Did they count?
- What counts as stuck in a stage?Stuck for how long — and is that threshold the same for every stage?
- It says $2.4m influenced — out of how many deals?Where did this revenue figure come from, and can I quote it outside my team?
- Why your Pipedrive Leads are missing from deal countsMy open pipeline looks far smaller here than in Pipedrive. Where are my Leads?
Reference
Exact values, in tables.