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When a number looks wrong
Start here when a figure does not match what you expected. Each article names the likely causes in order, how to confirm each in a few minutes, and the fix.
How to
Step by step.
Fix a problem
When it does not do what you expected.
- A field shows a code instead of a nameWhy does this column say 00N5f000 instead of the owner’s name?
- Why a number on my dashboard shows zeroEverything says zero. Is my data broken?
- A page is missing from my menu, or asks me to upgradeA colleague can see a screen that I cannot, or I am being blocked on a plan I pay for.
- Email open rates look impossibly highOur open rate is 68%. That cannot be real, can it?
- MarqIQ says my tool cannot provide thisWhy can I run this on HubSpot but not on my tool?
- My deal numbers look wrongThe pipeline figure here does not match my CRM. Which one is right?
- My record count does not match my CRMMy CRM says 412,000 contacts and this says something else.
- The numbers changed since I last lookedI screenshotted this yesterday and it is different today.
- Two screens show different numbers for the same thingThe dashboard says one thing and the analysis says another. Which do I believe?
- Why your traffic shows as DirectMost of my contacts say Direct or Offline Sources. That cannot be right — where did these people actually come from?
- You have run out of AI creditsEnrichment stopped halfway and mentioned credits. What now?