What each plan includes
Four plans, and one line per capability saying which of them has it. Pick the cheapest plan that carries the row you need. Only Enterprise is quoted rather than listed. To see what you are using against your own plan’s limits, open Plan & billing or read Choose a plan and track your usage against its limits.
Price
| Plan | Monthly | Yearly | Monthly (INR) | Yearly (INR) |
|---|---|---|---|---|
| Starter | $59 | $590 | ₹4,999 | ₹49,999 |
| Pro | $179 | $1,790 | ₹14,999 | ₹1,49,999 |
| Business | $399 | $3,990 | ₹34,999 | ₹3,49,999 |
| Enterprise | Quoted | Quoted | Quoted | Quoted |
Yearly is ten times monthly on every self-serve plan, so two months are free.
Note
Enterprise has no self-serve checkout. Its limits and its seat count are agreed during scoping, which is why no price is published for them. Click Talk to us on the pricing page to start that conversation.
Limits
| Starter | Pro | Business | Enterprise | |
|---|---|---|---|---|
| People included | 3 | 5 | 10 | Agreed during scoping |
| Extra seats | $20 a user a month | $20 a user a month | $20 a user a month | Not sold by the seat |
| Tools you can connect | 1, one per category | 2, one per category | 4, any category — two CRMs allowed | Tools of your choice |
| Form submissions a month | 10,000 | 100,000 | 500,000 | Agreed during scoping |
Google Tag Manager never counts against the tool allowance on any plan.
- Extra seats are added on top of the people the plan already includes, and are charged on the same billing cycle. A yearly seat is $200.
- One order may add at most 50 seats. A workspace that needs more than that is an Enterprise conversation.
- The submission limit is a calendar month in UTC.
- "One per category" means one CRM and one marketing-automation tool, rather than two CRMs.
- Microsoft Dynamics, Salesforce Marketing Cloud, Adobe Campaign and Adobe Journey Optimizer need Pro or above, whatever your tool allowance says. Every other live tool can be connected on Starter.
What each plan can do
Read down the column for the plan you are considering. Everything not listed — billing, workspace settings, the support centre, write access to your own workspace — is on every plan and differentiates nothing.
| Capability | Starter | Pro | Business | Enterprise |
|---|---|---|---|---|
| Integration audit report | Yes | Yes | Yes | Yes |
| Prebuilt reports | Yes | Yes | Yes | Yes |
| Tracking URLs & URL rules | Yes | Yes | Yes | Yes |
| UTM builder | Yes | Yes | Yes | Yes |
| CDN-hosted tracking script | Yes | Yes | Yes | Yes |
| Team & roles | Yes | Yes | Yes | Yes |
| Field mapping & hidden form fields | No | Yes | Yes | Yes |
| One-click GTM tag deploy | No | Yes | Yes | Yes |
| Tool Operations — backfills, form writes, workflows | No | Yes | Yes | Yes |
| Attribution & journey reports | No | Yes | Yes | Yes |
| Build your own reports | No | Yes | Yes | Yes |
| Insights — Executive Read, Data Audit, Analysis, Suggested Plan, Field Intelligence; and Home’s Needs attention | No | Yes | Yes | Yes |
| Agents — the Monday Brief, alerts on history, the Pipeline Inspector, by email and in the inbox | Yes | Yes | Yes | Yes |
| Template Studio — email & landing pages | No | Yes | Yes | Yes |
| Intelligence Cloud — profiles, quality, dedupe | No | Yes | Yes | Yes |
| AI Answer Visibility (AEO) | No | No | Yes | Yes |
| AEO recommendations & citations | No | No | No | Yes |
| Template import & push into your tool | No | No | No | Yes |
| AI enrichment & CRM sync-back | No | No | No | Yes |
What Enterprise adds
Business reads and analyses your systems. The three Enterprise capabilities write into them: AI enrichment and CRM sync-back, creating content inside Marketo, and AEO recommendations. Enterprise limits and seat counts are agreed during scoping, which is why no price is published.
Agents are not a plan feature: they are behind a role, not a plan. Anyone whose role may view Prebuilt Reports can read them and receive them; setting one up needs Edit on Workspace Settings.
What the nine analyses need
The Analysis screen sits behind Build your own reports, so the nine analyses are on Pro, Business and Enterprise, and on the trial. On Starter, the Integration Audit Report is the equivalent: field completeness, email sends, form submissions, landing pages, page visits, deal creation and automations for one connected tool, with a Print / Save PDF button on the report itself.
The 14-day trial
A new workspace starts on a free 14-day trial. No card is taken and nothing charges automatically at the end.
| During the trial | You get |
|---|---|
| Capabilities | The Pro feature set |
| People | 5 |
| Tools | 2, one per category, plus Google Tag Manager |
| Form submissions | 10,000 a month |
| Extra seats | Not sold — nothing is being billed yet |
AI Answer Visibility and the three Enterprise capabilities are not in the trial, because they are not in the Pro feature set.
Tip
Six apps can be tried for 7 days on their own. Open the app’s page and click Try it free for 7 days on the upgrade panel. The six are Template Studio, Template Studio Advanced, Intelligence Cloud, Intelligence Advanced, AEO and AEO Advanced. Each page stays visible on a plan that lacks it, so you can find that offer. Each app can be trialled once per workspace, ever — there is no second 7 days.
When a plan ends
A workspace whose trial or subscription has ended goes read-only. Nothing is deleted and nothing is hidden. You keep the dashboard, your tools list, prebuilt reports, the support centre, billing and workspace settings. Nothing new can be connected and nothing can be written.
What is not metered
- AI drafting in Template Studio has no monthly allowance. It runs on the AI account your workspace connects, so you pay your own provider directly. Drafts are counted, not capped, and drafting is rate limited per user.
- AI enrichment runs on your own provider keys only. The premium data vendors use accounts you supply.
- AI Answer Visibility is not metered either. Where it falls back to MarqIQ’s included keys it is rate limited per workspace, because those free tiers are one quota every customer shares. A workspace wholly on its own keys is not rate limited.
Next steps
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